Illustration by Samantha Boyd
A great Illustration that was created for a new book I worked on titled “What did your parents teach you about emotions”. Check out the site!
The Business of Design and how it works
College Project - Essay and Report Design/Layout
We should firstly ask ourselves: What is design and why has it been made into a business? This report encapsulates my experiences as a freelancer of how the business of graphic design works.
OVERVIEW
“Design” is an Anglo-Saxon word whose etymology comes from the French expression “dessein” (which means project, intention) and “dessin” (meaning drawing or picture). Through the centuries these french meanings have been merged into what we now know and perceive as the meaning of this word.
Design is the planning that lays the basis for the making of every object or system.
As a verb, “to design” refers to the process of originating and developing a plan for a product, structure, system, or component with intention.
As a noun, “a design” is used for either the final (solution) plan or the result of implementing that plan in the form of the final product of a design process.
In order for designers to disseminate their ideas, solutions and innovations, visual methods of communication have been used as tools in their professional practice. These type of designers have been specifically labeled as Graphic Designers.
In the past few years, the Graphic Design industry have opted to call themselves Visual Communicators, mainly due to the fact that they specialize in the visual language of design, not only in the print medium but also in the new and developing digital arena. As the name suggests, visual communication is the conveyance of ideas and information in forms that can be read or looked upon.
So to answer the second part of this question…“Why has it been made into a business?” If we simply look at the fact that visual communication is one of the most effective and oldest forms of transmitting information to persuade and sell, then that is your answer.
As reporter Bill Breen describes: “In an economy where style is king, we all need to start thinking and acting more like design. Quick, what’s your IQ? No, not your intelligence quotient—your imagination quotient. In this turbulent, get-real economy, the advantage goes to those who can out-imagine and out-create their competitors.”
Bill’s interview features Roger Martin, a competitor analyst from Monitor Co, “Businesspeople don’t just need to understand designers better—they need to become designers. In a global economy, elegant design is becoming a critical competitive advantage. Trouble is, most business folks don’t think like designers.”
This is why design businesses exist, not everyone has a creative, visual or “right brained” mind. Business who realize the value of having design to propagate their vision are the ones who will ultimately have a visual representation in the world of consumerism.
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